Your Great Agency Starts Here

A suite of services to transform your agency

Insurance Sales Training & Agency Consulting

Complimentary Tools Suite

We've put together a package of our most requested tools and video series for independent insurance agents to use. T...

Learn More


 "Producers, if you want something you've never had, you must be willing to do something you've never done." As...

Learn More

The Better Way University

Let's face it - you and your agency want to grow your revenues & profits. You probably want to keep improving th...

Learn More

Services that can help independent insurance agents go from Good to Great!

Online Coaching

Get your insurance agency on the path to success without getting up from your desk! Sitkins Group offers online training for insurance agents through online sales training tools, podcasts and workshops.  Get the best advice from the most sought after insurance consultant in a mobile, on-demand format.


Ignite a new era of success in the insurance industry by having the #1 insurance agency consultant, Roger Sitkins, as the keynote speaker at your next association or industry event.

Jump Start Growth

Get invaluable advice on how to succeed in the insurance industry with our free training tools and videos. Our greatest suite of complimentary tools for independent insurance agents includes an 8-day online improvement course, plus 6 other tools you can download and use immediately in your agency.

A Better Way to Sell Insurance

There’s a better way to sell insurance, and we found it! Designed by Roger Sitkins and Angela Adams from Angela Adams Consulting Agency, the Better Way University is a self-paced online training program that shows you and your entire team how to grow your revenue and increase profits while providing a great client experience.

Highly Acclaimed Producer Sales Training

Our claim to fame! Producer sales training continues to be our most requested service. Learn how to sell insurance the better, easier, and fun way at ProducerFit. Increase your levels of success as a Producer, hit sales goals, and learn new strategies from the nation’s top agency results coach, Roger Sitkins, at ProducerFit.

Uncomplicated Ideas & Strategies

Achieving success in insurance sales doesn't have to be complicated. Roger’s easy to understand, uncomplicated ideas and strategies have helped transform 100's of independent insurance agencies and 1,000's of individual agents around the world.